In a nutshell, he wrote in a national newspaper of his test-drive of a Tesla electric car (i.e., quiet); he had spotted a group of cyclists dressed in "fluorescent Spider-Man outfits, shades, bum bags and stupid cleated shoes. Twenty minutes into my test drive I pulled round a leafy bend, enjoying the bird song - and spotted those damned Spider-Man cyclists. Knowing they wouldn't hear me coming, I stepped on the gas, waited until the split-second before I overtook them, then gave them an almighty blast on the horn at the exact same time I passed them at speed. The look of sheer terror as they tottered into the hedge was the best thing I've ever seen in my rear-view mirror."
Until recently, this would have been the view of most of the country but, thanks to the efforts of British Cycling, the CTC, the London Mayor (bringing the Tour de France for last year's Grand Depart), other cycling organisations, as well as the success of British cyclists in track and road races, the backlash against James Martin was swift and merciless. A few choice responses on Twitter:
Robbie McEwen: "If you see smug chef James Martin either key his car or punch him in the face". He also urged anyone with computer skills to screw up Martin's website. Which someone almost did on Wikipedia; although it was taken down soon afterwards, someone posted a screen photo on Twitpic
But the best anti-Martin messages came from Bradley Wiggins:
"James Martin TV chef, The word cock springs to mind, stick to Ready Steady Twat mate"
"Meal suggestion for this Saturday Kitchen for James Martin, Spotted DICK!"
"Hey James Martin, How about COCK au vin this Saturday"
When he calmed down somewhat, Wiggo said that people like Martin should realise that cycling is fast becoming Britain's national sport. And he's not joking - aside from the sheer numbers of cyclists, it's also the one sport we're actually any good at on a regular basis! I'm looking for Wiggo to make the podium in next year's Tour de France and for a British maillot jaune in Paris in the next ten years.
PS - there's also a Facebook group in James Martin's (dis)honour!
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