OK, readers - time to put this social networking to good use.
Both my girlfriend, Cassie Abbott, and I have had friends and relatives suffer with cancer - in Cassie's case, her mother who will soon undergo chemotherapy. According to Lance Armstrong's Livestrong Foundation, 1 in 3 will have cancer at some point in their lives with almost everyone having some experience of it.
Will you be the 1 in 3 ? If not, who of your friends and relatives? Cancer Research UK has made huge leaps in increasing survival rates for cancer.
After only her first year of cycling, Cassie has decide to raise money by cycling the big one - La Marmotte. I've done it twice and have seen grown men cry on the way; it is the hardest one-day amateur cycling event in Europe, maybe the world. She made the (crazy) leap to raise as much money as possible for a cause close to her heart.
Please donate whatever you feel you can afford - to borrow a catchphrase, Every Little Helps. Please help spread the word too - cancer's not fussy who it strikes, everyone may feel they can donate by visiting Cassie's Justgiving page.
Thank you so much for reading this plea, even if you choose not to donate.